This article aims to discover the principle that underlies correlations between choices of evidential qualification and the communicative purposes of Chinese newspaper reportage along the dimension of subjectivity/objectivity. Distributional comparisons of data from the China Times news website reveal a pragmatic distinction between evidential subclasses. Reportatives predominate in politics and business news, where objectivity carries higher weight, while in less objectivity-oriented reports as local news, sensories are of greater frequency. The latter is also prevalent as journalists reflect on a reported (...) event. The level of evidential subjectivity thus varies significantly with the nature of evidence. An evaluation drawn from shared belief tends to be experienced as less subjective than one built upon what is accessible to the journalist alone. This suggests the use of evidentiality as reflective of the stance of the newspaper media. (shrink)