Switch to: References

Add citations

You must login to add citations.
  1. Hired Guns and Moral Torpedoes: Balancing the Competing Moral Duties of the Public Relations Professional.Kati Tusinski Berg & Kevin Gibson - unknown
    Public relations helps an organisation and its publics adapt mutually to each other. However, this does not mean that the profession is value neutral or anything goes. There will be cases where professionals have to make discretionary ethical decisions and negotiate their roles and responsibilities, especially when faced with novel or difficult issues. In this conceptual paper, we describe how the notion of professional role morality not only shapes the individual struggles that practitioners endure but also highlights the organisational structures (...)
    Download  
     
    Export citation  
     
    Bookmark   1 citation