There are three types of solutions to the problems deriving from companies' ethical, social and environmental responsibilities: those based on regulation by an authority or agency; those deigned to create market incentives; and those that rely on self-regulation by companies themselves. In the specific field we are concerned with here, regulation has significant costs and drawbacks that make it particularly desirable that companies should set up their own ethical, social and environmental management systems or programmes. The purpose of this article (...) is twofold. On the one hand, it explains how implementing voluntary ethical, social and environmental management systems or programmes may help to develop and sustain ethical behaviour in organizations, overcoming the conflict between compulsory regulation and occasional ethical practices. On the other hand, it shows that conditions must be met for an ethical management programme to be effective. (shrink)

Resumen Este artículo versa sobre la relación entre rendición de cuentas ética y transparencia en el marco de la ética empresarial. Se argumenta que a la rendición de cuentas le debe ser inherente la transparencia con el fin de que una auditoría sea verdaderamente ética y no un simple medio de incrementar la reputación ética empresarial. Para ello, se analiza el concepto de transparencia, visto desde la ética cívica, y cómo este se implica en un enfoque normativo de la teoría (...) de los stakeholders. Se finaliza abordando algunos parámetros mínimos de transparencia que la rendición de cuentas debe tener para que las empresas que los apliquen puedan ser efectivamente consideradas como empresas justas.This article revotes around the relationship between ethical accountability and tranpareng within the framework of business ethics. It is argued that, for the purpose of an audit to be really ethical rather than merely a tool to increase the levels of the reputation of the company, tranparency must be inherent to accountability. To do this, it is claimed that the concept of tranparency is anaced should be seen from the point of view of civic ethics, in order to establish how it is implied in a normative approach to stakeholders theory. The article ends arguing that any process of accountability must include some minimal normative components of transparency for it to be applied in companies wanting to be considered as fair companies. (shrink)