I will argue that the Peres-Mermin square does not necessarily rule out a value-definite (deterministic) noncontextual hidden variable model if the operators are not given a physical interpretation satisfying the following two requirements: (i) each operator is uniquely realized by a single physical measurement; (ii) commuting operators are realized by simultaneous measurements. To underpin this claim, I will construct three hidden variable models for three different physical realizations of the Peres-Mermin square: one violating (i), another violating (ii), and a third (...) one violating both (i) and (ii). (shrink)