Primitivist theories of truth have been defended by some of the luminaries of analytic philosophy, including the early Moore and Russell, Frege, Davidson, and Sosa. In this paper, I take up a contemporary primitivist theory that has been systematically developed throughout a sizeable body of work but has yet to receive sustained critical attention—Jamin Asay's primitivist deflationism. Asay's major ambitions are to defend a novel primitivist account of the concept truth and to harmonise that account with a deflationary theory of (...) the property truth. I will elaborate a thoroughgoing critique of primitivist deflationism, arguing that we have reason to doubt all of the five theses that constitute the view. Along the way, I will also highlight a number of possible escape routes for the primitivist deflationist, explaining how they can make the view more resilient even as they compel us to rework some of its central commitments. (shrink)