In what follows, I attempt to reconstruct Fichte’s and Hegel’s reasons for developing at almost the same time two very different conceptions of a rational economic order. Whereas Hegel, on the basis of his objective notion of reason, would recommend that a rational state, founded on the notion of right, should include a strictly confined, socially embedded market economy, Fichte, on the basis of his subjective notion of reason, thought instead that the very same state must adopt an economic order (...) that might well be described as a ‘planned economy’. Throughout the article I discuss whether it is the stark differences in their methodological premisses or their very different ideas about the individual freedom to be institutionalized in the economic sphere that helps us understand their respective notions of a rational economy. (shrink)