The author analyses the ways in which the perspectives of philosophy and sociology interact in the age of visualization and demonstrates how the image—the main object of the relevant academic research—connects them. The mediological approach, analysed as particularly useful for images created with the help of modern technologies, is presented. The analysis focuses on photographs of a crowd marching through the main streets of Vilnius as well as on video projections of augmented reality performed on the most representative buildings of (...) the city. The philosophical and sociological perspectives on represented images are presented and compared; the philosophical approach investigates the phenomenon of mass and modern technologies. Features of Vilnius’ public places and its citizens starting from the middle of the twentieth century are reconstructed and analyzed. (shrink)