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  1. The Negative Effect of Low Belonging on Consumer Responses to Sustainable Products.Ainslie E. Schultz, Kevin P. Newman & Scott A. Wright - 2022 - Journal of Business Ethics 187 (3):473-492.
    Sustainable products are engineered to reduce environmental, ecological, and human costs of consumption. Not all consumers value sustainable products, however, and this poses negative societal implications. Using self-expansion theory as a guide, we explore how an individual’s general sense of belonging—or the perception that one is accepted and valued by others in the broader social world—alters their responses to sustainable products. Five experimental studies and a field study demonstrate that individuals lower in belonging respond less favorably to sustainable products in (...)
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  • Modeling the Significance of Knowledge, Beliefs, and Norms on Intention to Consume Plant-based Meat Alternatives in China.Zhong Xueyun, Abdullah Al Mamun & Naeem Hayat - 2024 - Food Ethics 9 (2):1-21.
    The consumption of meat is a topic of concern because of its environmental and ethical implications. Consequently, plant-based meat alternatives have gained popularity. However, the consumption of these alternatives remains limited and understanding the factors that influence consumers’ intentions to consume them is vital. Current study aims to examine the crucial factors (i.e., knowledge of sustainable food production, problem awareness, outcome efficacy, descriptive social norms, injunctive social norms, and personal norms) that affect consumers’ intentions to consume plant-based meat alternatives, promoting (...)
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  • Environmentally Responsible Values, Attitudes and Behaviours of Indian Consumers.Rajarshi Majumder, Daria Plotkina & Landisoa Rabeson - 2023 - Environmental Values 32 (4):433-468.
    This study explored the relationship between egoistic, altruistic and biospheric values and pro-environmental attitudes, as well as their impact on the pro-environmental behaviours of Indian consumers. India is currently facing the burgeoning challenge of a rapidly increasing urban population, which is leading to waste segregation issues in households and the need for sustainable green products due to rising awareness among consumers. The goal of this research was to understand the effect of Indian consumers’ values and pro-environmental attitudes on the following (...)
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