In this editorial to the Topical Collection “Innovation under Fire: The Rise of Ethics in Tech”, we provide an overview of the papers gathered in the collection, reflect on similarities and differences in their analytical angles and methodological approaches, and carve out some of the cross-cutting themes that emerge from research on the production of ‘Tech Ethics’. We identify two recurring ways through which ‘Tech Ethics’ are studied and forms of critique towards them developed, which we argue diverge primarily in (...) their a priori commitments towards what ethical tech is and how it should best be pursued. Beyond these differences, we observe how current research on ‘Tech Ethics’ evidences a close relationship between public controversies about technological innovation and the rise of ethics discourses and instruments for their settlement, producing legitimacy crises for ‘Tech Ethics’ in and of itself. ‘Tech Ethics’ is not only instrumental for governing technoscientific projects in the present but is equally instrumental for the construction of socio-technical imaginaries and the essentialization of technological futures. We suggest that efforts to reach beyond single case-studies are needed and call for collective reflection on joint issues and challenges to advance the critical project of ‘Tech Ethics’. (shrink)