Purpose: Development of conceptual approaches to the understanding of ethical aspects of digital technologies, based on the ontological turn in the understanding of technological normativity.Design / Method / Approach: The research is based on an interdisciplinary approach combining philosophy of technology, ethics, social philosophy, science and technology research, computer science and cognitive psychology. Methods of conceptual analysis, phenomenological description, critical discourse analysis and comparative analysis are used.Findings: The ontological status of digital objects and their role in the formation of ethical (...) experience is analyzed. The forms of normativity of digital technologies are revealed: interface, algorithmic and infrastructural.Theoretical implications: The research contributes to the development of conceptual approaches to the ethical aspects of digital technologies, creating a basis for the integration of various philosophical traditions and expanding the possibilities of ethical analysis in the digital era.Practical implications: The proposed approach can be used to develop strategies for ethical design and management of digital technologies, including creating ethical guidelines, conducting ethical audits, designing interfaces, and developing educational programs on digital ethics.Originality / Value: A comprehensive approach to the consideration of the ethics of digital technologies is proposed, taking into account the ontological turn in the understanding of technological normativity. The novelty lies in the integration of the ideas of postphenomenology, object-oriented ontology and philosophy of information for the analysis of the ontology of digital objects and their normative force.Research limitations / Future research: Prospects include empirical studies of various forms of technological normativity, in-depth study of the ontological status of specific types of digital objects, and analysis of the relationship between the ontology of digital objects and their normative force in various contexts. The limitations are related to the theoretical nature of the study, which requires further empirical verification.Paper type: Theoretical. (shrink)