The OECD asserts that the role of endogenous growth theory is a key input to research underlying technological processes that enhance productivity. Within neo‐liberal accounts of governance there is a paradoxical explanation of the free self, firstly as one who exercises some type of choice, and secondly as a self constituted through the exercise of choice. Neo‐liberalism, however, does not provide a robust account of self constitution. Foucault's notion of Governmentality therefore is advanced as a more adequate account of the (...) political conditions of self constitution. (shrink)