The aim of this paper is to bring out the effect of economic reforms introduced in India on the direction of virtual water trade. The study also identifies the dual role that virtual water has in an economy. It is a source of export earnings, but at the same time there is a loss of virtual water through agricultural trade. The study is novel in the sense that it not only identifies the trade-off between benefits and costs of virtual water (...) trade for India, but also tries to capture the impact of phases of globalisation on the trade-off. The cost side has serious implications on sustainability and territorial equity. In order to address the issues more coherently, we have to introduce a concept of virtual water miles. Then we argue with intuitive reasoning about the possible effects of virtual water trade on sustainability as well as on territorial equity. (shrink)

This paper examines the social implications of sustainable consumption through an empirical study of a local organic food initiative. It sets out an analytical framework based upon Douglas's Cultural Theory to categorise the range of competing value perspectives on sustainable consumption into 'hierarchical', 'individualistic' and 'egalitarian' worldviews, and considers how these various worldviews might each adopt locally-grown organic food as a sustainable consumption initiative. Tensions between the paradigms are evident when attention is turned to a case study of a local (...) organic food producers' cooperative. Research with both producers and consumers reveals that the values embedded in its practice are both partisan and pluralistic, but are principally 'Egalitarian'. Its interactions with policy regimes and social and economic institutions are examined, to illustrate the value conflicts inherent, and understand the barriers it faces in operation and the institutional factors inhibiting the growth of grassroots 'bottom-up' sustainable food initiatives of this kind. In addition to addressing these barriers, the policy implications of these findings for sustainable consumption policy and practice are discussed. (shrink)

How do calculative trust and relational trust influence the emergence of institutional-based trust in farmers’ markets? We fill a gap in the literature by studying how diverse forms of trust influence the way frequent consumers evaluate the institutions of a farmers’ market. We analyze a data set of 687 frequent shoppers from the U.S. state of Missouri, assessing the institutional-based trust in farmers’ markets in comparison with the level of institutional-based trust in conventional food systems. The results suggest that calculative (...) trust plays an important role in the consolidation of institutional-based trust in local food systems. More specifically, consumers who shop frequently and live closer to a farmers’ market tend to trust more in local food systems than in conventional food systems. Likewise, affinity towards conventional food systems—i.e., convenience-oriented lifestyle preferences—seems to influence the level of institutional-based trust in local food systems. Consumers who eat out more often tend to trust less in local food systems, possibly due to the lack of repeated experiences with sellers. Following the literature, we also show that consumers search for a broader set of attributes when shopping at a farmers’ market. Even though relational trust is correlated with higher levels of institutional-based trust in alternative food systems, strong ties do not increase the trust in the information found in a farmers’ market. (shrink)