ABSTRACTAffective states influence how individuals process information and behave. Some theories predict emotional congruency effects. Emotional congruency should theoretically obstruct the learning of reward associations and their ability to guide behaviour under negative mood. Two studies tested the effects of the induction of a negative affective state on appetitive Pavlovian learning, in which neutral stimuli were associated with chocolate or alcohol rewards. In both experiments, participants showed enhanced approach tendencies towards predictors of reward after a negative relative to a positive (...) performance feedback manipulation. This increase was related to a reduction in positive affect in Experiment 1 only. No effects of the manipulation on conditioned reward expectancies, craving, or consumption were observed. Overall, our findings support the idea of counter-regu... (shrink)