This piece of research presents the concepts of Ethics and Morals in relation to the achievement of Sustainable Development Goal targets 8.5 and 8.8 of the 2030 Agenda. Specifically, this work develops an explanation for some possible conflicts generated by the challenges of an ethical and moral nature in the implementation of business policies oriented toward economic sustainability. To this end, first, a reflection of the basic concepts is provided. Second, these two concepts are polemically pitted against each other. Finally, (...) some solutions are suggested as a synthesis of a dialectical process. Additionally, throughout this study, both terms are presented in accordance with the idea of sustainability from a socio-economic and political context, which are generated by the ideological system of their culture. (shrink)