Plato's dialogues show discourse strategies beyond purely intellectual methods of persuasion. The usual assumption is that linguistic understanding depends on a match of inner experiences. This is partly explained by an underlying engagement with the historical Gorgias on discourse and psychology, as well as Parmenides on philosophical logos. In the "Gorgias" and the "Symposium," speakers cannot understand alien experiences by philosophical conversation alone. There is no developed alternative model of understanding in the Platonic dialogues. The difficulties in bringing 'philistine souls' (...) into Socratic alignment are the result of possessing an inferior soul, suffering misdirected passions, or missing the philosophy bug. (shrink)