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  1. Enlivening Management Practice Through Aesthetic Engagement: Vico, Baumgarten and Kant.Ralph Bathurst - 2009 - Philosophy of Management 7 (2):61-76.
    Organisational aesthetics is a burgeoning field with a growing community of scholars engaged in arts-based and aesthetic approaches to research. Recent developments in this field can be traced back to the works of early Enlightenment writers such as Vico, Baumgarten and Kant. This paper examines the contributions of these three philosophers. In particular it focuses on Vico’s treatment of history and myth; Baumgarten’s notion of sensation and its relationship to rationality; and Kant’s investigations into form and content. An exploration of (...)
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  • Philosophy Meets the Social Sciences: The Nature of Humanity in the Public Arena.Lee Wilkins & Clifford Christians - 2001 - Journal of Mass Media Ethics 16 (2-3):99-120.
    Using a base of philosophical athropology, this article suggests that an ethical analysis of persuasion must include not just the logic human response, but culture and experience as well. The authors propose potential maxims for ethical behavior in advertising and public relations and applies them to two case studies, political advertising and the Bridgestone/Firestone controversy.
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