Einstein located the foundations of general relativity in simple and vivid physical principles: the principle of equivalence, an extended principle of relativity and Mach's principle. While these ideas played an important heuristic role in Einstein's thinking, they provide a dubious logical foundation for his final theory. Einstein was also guided to his final theory, I argue, by a second tier of more prosaic heuristics. I trace one strand among them. The principle of equivalence guided Einstein well until it led him (...) to a theory that contradicted the conservation of momentum. Einstein converted the requirement of conservation of energy and momentum into a procedure that he used repeatedly for finding gravitational field equations. That procedure survives in present day developments of general relativity. (shrink)