Christopher Jay has recently argued that one version of subjective consequentialism is objectionable because it entails ‘arbitrary deontic variance’ in which the permissibility of some action can depend upon an arbitrary, non-moral choice of which possible results of the action to investigate or even reflect upon. This author argues that this deontic variance is actually entirely innocuous, and results from what may be the best subjective strategy for such investigation and reflection in cases involving uncertainty and cognitive limitations.