According to an influential view, the detection of action possibilities and the selection of a plan for action are two segregated steps throughout the processing of visual information. This classical approach is committed with the assumption that two independent types of processing underlie visual perception: the semantic one, which is at the service of the identification of visually presented objects, and the pragmatic one which serves the execution of actions directed to specific parts of the same objects. However, as our (...) knowledge of vision has improved over the years, this established view has turned out to be only an approximation. This paper sets out the details of a non-modularist approach to visual perception of action possibilities and explains how to resist the lure of cognitive segregation. (shrink)