The overall aim of this article is to explore the analytical potential and normative value of Helga M. Hernes' concept about woman-friendly welfare states in analysis of Scandinavian countries. The first part discusses the underlying theoretical, political and normative assumptions about gender equality and social justice related to dimensions such as redistribution, recognition and representation. The second part addresses the analytical potential of the concepts for understanding gender equality developments in Scandinavia. The focus is on three themes related to the (...) desirability, feasibility, and theoretical strength of the Scandinavian welfare and gender equality model and the underlying normative, empirical and theoretical premises. The analysis deals with debates about the public—private split in relation to woman-friendly policies, focusing on parental leave, childcare, and age restrictions in marriages involving foreigners. State feminism is explored in relation to women's political participation and representation and women's ability to influence gender equality policies. Furthermore, national variations in views about state feminism are identified. Finally, the article addresses the role of woman-friendly policies in debates about responses of Western welfare states to globalization, ageing and multiculturalism. (shrink)