This paper discusses the nature of competitiveness and argues that being competitive does not essentially involve a strong desire to win or to outperform others. The appeal of the ‘desire-to-win’ analysis of competitiveness can be explained away provided we distinguish between virtuous and vicious competitiveness. It is conceivable that a virtuously competitive athlete lack a strong desire to win or to outperform others. Moreover, there is empirical evidence that virtuous competitiveness and vicious competitiveness are distinct character traits. If being virtuously (...) competitive does not require a strong desire to win, then being competitive simpliciter does not require this. Other recent accounts, e.g. Kretchmar 2012 and Russell 2014, may appear to support the desire-to-win analysis, but careful reflection reveals that this is not the case. (shrink)