In the field of the central core theory of social representations, research which has focused on the normative aspects is relatively recent as it dates back little more than ten years. The theory of conditionality which developed from research into the periphery of representation results from this. It is a particularly fruitful theory to explain “normative latitudes” and the behaviour accruing to them. One of the particularities of these works stresses the importance of linking the normative aspects with specific methods (...) and/or analyses. In this paper, we will illustrate it via a specific tool developed in the field of traffic psychology: the Conditional Script Questionnaire (CSQ). This approach makes it possible to highlight the interactions between two systems of norms: the legal system and the social system. The implication of norms is fundamental in different processes already studied such as social influence or identity processes, and this article can be considered as an illustration of the place of norms in the field of social thinking. (shrink)

In the field of psychology, the topic of everyday life as a specific subject of inquiry has been afforded little attention. Indeed, everyday life has recently been analyzed mainly in psychological studies that examine people's ways of behaving and thinking when they act in situations termed as mundane and ordinary. These studies are mainly carried out in two fields of social psychology which we refer to in general terms as Social Cognition and Social Representation Theory. The aim of this paper (...) is to examine how both these fields treat some of the features commonly attributed to everyday life. In particular, the features of familiarization, continuity and stability over time and automaticity are discussed in order to try to figure out meeting points between the two fields mentioned. (shrink)

Social science has recently examined the dramatic increase of witchcraft and magic in everyday contemporary African. A study, which took place in the 1970's, on the representation of madness in postcolonial Congo, contributes to the elucidation of such an outgrowth. In line with the first version of La Psychoanalyse, it aimed at identifying variations in the images, beliefs, and attitudes associated with groups whose social positioning differed in relation to modernity. Sixty old men were interviewed. The respondents provided a representation (...) in the making that neither reflected Western knowledge nor faithfully echoed local patterns. The Western elements were anchored in a strongly objectified local belief system. For “traditional” informants the meaning attributed to madness testifies to the transformation of a hegemonic representation into a polemical one since it addressed the question of their identity shaken by modernity. An emancipated representation emerged within the most educated group. A secondary analysis of the data contributes to current theoretical debates within social representations theory in focusing on tolerance/intolerance to alternative representations through semantic barriers. It brings more evidence to the fragmentation of the hegemonic system of belief and confirms how social—identity content and relations mediate knowledge construction. (shrink)

This paper discusses the potential of the notions of reification and consensualization as developed by the theory of social representations as analytical tools for addressing the communication between the lay and scientific spheres. Social Representations Theory started by offering an over-sharp distinction between the reified and the consensual universes of which science and common sense, respectively, were presented as paradigmatic. This paper, however, suggests that the notions of consensual and reified can be considered as describing two distinct communicative formats: reification (...) implying the use of arguments which establish prescriptions for representations and action, and consensualization relying on arguments which recognize the heterogeneity of representation and action. We illustrate this proposal through the analysis of a case in which the expert and the lay spheres of a Lisbon neighborhood opposed each other regarding the new laws of public participation in community matters. This analysis showed how reification and consensualization can be used as discursive formats by both spheres. The implications of the use of reification and consensualization and how they may depend on several power resources and have different impacts on social change are discussed. (shrink)