This essay attempts to show that sophisticated consequentialism is able to accommodate the concerns that have traditionally been raised by feminist writers in ethics. Those concerns have primarily to do with the fact that consequentialism is seen as both too demanding of the individual and neglectful of the agent's special obligations to family and friends. Here, I argue that instrumental justification for partiality can be provided, for example, even though an attitude of partiality is not characterized itself in instrumental terms.