Dualist and Reductionist theories of mind disagree about whether or not consciousness can be reduced to a state of or function of the brain. They assume, however, that the contents of consciousness are separate from the external physical world as-perceived. According to the present paper this assumption has no foundation either in everyday experience or in science. Drawing on evidence for perceptual projection in both interoceptive and exteroceptive sense modalities, the case is made that the physical world as-perceived is a (...) construct of perceptual processing and, therefore, part of the contents of consciousness. A finding which requires a Reflexive rather than a Dualist or Reductionist model of how consciousness relates to the brain and the physical world. The physical world as-perceived may, in turn be thought of as a biologically useful model of the world as described by physics. Redrawing the boundaries of consciousness to include the physical world as-perceived undermines the conventional separation of the 'mental' from the physical', and with it the very foundation of the Dualist-Reductionist debate. The alternative Reflexive model departs radically from current conventions, with consequences for many aspects of consciousness theory and research. Some of the consequences which bear on the internal consistency and intuitive plausibility of the model are explored, e.g. the causal sequence in perception, representationalism, a suggested resolution of the Realism versus Idealism debate, and the way manifest differences between physical events as-perceived and other conscious events are to be construed. In the present paper I wish to challenge some of our most deeply-rooted assumptions about what consciousness is, by re-examining how consciousness, the human brain, and the surrounding physical world relate to each other. (shrink)