In his 1972 paper “A Short Refutation Ethical Egoism,” Richmond Campbell purports to refute ethical egoism via a simple reductio. Although his argument has received critical attention, it has not been satisfactorily answered. In this paper I answer it, for reasons that go well beyond my immediate topic. Campbell’s argument calls for an answer partly because, as I show, if it succeeds against ethical egoism, then variations of it refute many other normative ethical theories, such as act utilitarianism.