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  1. Ethics in product marketing: a bibliometric analysis.Manoj Kumar Kamila & Sahil Singh Jasrotia - 2023 - Asian Journal of Business Ethics 12 (2):151-174.
    This study aims to identify the ethical challenges in the process of product marketing. It conducted a bibliometric study to evaluate the major ethical concerns in the area of product marketing. The data for the current study was extracted using the Scopus database. The study uses VOSviewer and Biblioshiny-bibliometrix to analyze the data. The results revealed that in the twenty-first century, ethical concerns and research related to pharmaceutical marketing, consumption behavior, and sustainability have significantly grown and are emerging as important (...)
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  • In the Multitude of Words, Sin is Not Lacking: Are Codes of Ethics Promoting Corporate Responsibility or Providing Legal Shields?Matheus Dall’Agnol, Luiz Ricardo Kabbach-de-Castro & Dulce M. Redín - forthcoming - Business and Society.
    In the wake of corporate governance scandals, questions arise about the effectiveness and intent of corporate ethical codes: Are they genuine governance mechanisms to enhance corporate responsibility, or are they mere shields against legal risks? This study delves into the linguistic choices within ethical codes, positing that these choices serve as communication devices that articulate a firm’s institutional logic. We use stakeholder theory to differentiate between code language that is governed by instrumental (legal-oriented) or normative (behavior-oriented) logic. Upon analyzing the (...)
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