In view of the recent criticisms of Janar Mihkelsaar the authors explicate their position on what political semiotics is and why it is important for both semiotics and the social sciences. Some further research trajectories are also discussed in moving from semiotic theory of hegemony to fully developed subdiscipline of political semiotics that would be part of the “relational turn” in political analysis more generally.

Ernesto Laclau’s Marxist and post-Marxist works are best understood when they are embedded in the history of Argentina’s National Left. This socialist-populist current underpinned his strategic horizons onward of at least 1963. While purely theoretical interpretations of Laclau can sometimes be enlightening, they tend to lose sight of the historical density of the Argentine’s thought. Over the course of his working life, Laclau’s theories presented the Argentinean Left with a challenge concerning how to engage with Peronism: specifically, how to develop (...) a leftist hegemonic project in an era when the working class remained stubbornly linked to a Peronist political identity. Laclau’s political trajectory and his understanding of Marxism are analysed here in order to explain the nature of his post-Marxism. (shrink)

ABSTRACT This article proposes rhetorical hegemony as a new materialist intervention into the production of alternative political economic futures. It problematizes contemporary theories of hegemony that assert affect as beyond rhetorical engagement, suggesting that these accounts fail to produce viable political economic alternatives because they use, but do not reinvent, the prevailing affective relations. Turning to and extending Foucault's middle and late work to forge a different model, the article discusses rhetorical hegemony as the entangled relationships between materiality and power. (...) In conversation with other contemporary theories, it argues for a practice of rhetorical hegemony that materially recapacitates energetic potential and, consequently, the milieu. The article ends by outlining the rhetorical, political, and intellectual implications of this shift. (shrink)