: This paper offers a new interpretation of the first chapter of Aristotle’s Rhetoric and of Aristotle’s understanding of rhetoric throughout the treatise. I defend the view that, for Aristotle, rhetoric was a skill in offering the listener ‘proofs’, that is, proper grounds for conviction. His arguments in the opening chapters of the treatise state and defend this controversial, epistemically normative view against the rival views of Gorgias, Thrasymachus and the rhetorical handbook writers, on the one hand, and against those (...) of Plato, on the other. Aristotle defends his view on the basis that rhetoric is a skill in discharging an important role in the state – the role of helping citizens to good publicly-deliberated judgements. (shrink)