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  1. Who's afraid of fear appeals? Contingency, courage and deliberation in rhetorical theory and practice.Michael Pfau - 2007 - Philosophy and Rhetoric 40 (2):216-237.
    In lieu of an abstract, here is a brief excerpt of the content:Philosophy and Rhetoric 40.2 (2007) 216-237MuseSearchJournalsThis JournalContents[Access article in PDF]Who's Afraid of Fear Appeals? Contingency, Courage, and Deliberation in Rhetorical Theory and PracticeMichael William Pfau Department of Communication University of Minnesota—DuluthFear is an influential emotion whose history reveals its impacts not only on individuals, but on entire communities, economies, and political systems. Fear has been particularly important politically, and the history of republics reveals a political discourse rife with (...)
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