This paper addresses semiotic elements of ritual in human encounter. The notion of an essential ritual presence in the existential/communicative connection of persons has been established in the work of Langer, Gadamer, and Jakobson. Yet, as Richard Lanigan maintains, vital aspects of Jakobson’s model of communication are typically missed in the application of his work, a consequence of which is that social science no longer differentiates between “communication” and “information”. As such, everything perceived as meaningful is reducible to “message”, and (...) thus, effective communication means merely “finding the right message”. The regression to our current cybernetic world, along with the intellectual paradigms enabling it, was never a foregone conclusion, but the entrenchment of social science in information theory makes it clear that an epistemological commitment to a semiotic phenomenology of communicative existence—and the visibility of ritual life—may well be our only way out. (shrink)