This article discusses the very common moral guideline “Punch up, do not kick down.” Our approach is based on humanistic ethics, and through rigorous philosophical analysis, we will show that while the guideline is commendable and well-intentioned, it does not work as a universal rule and should not be used as an ideological tool. Due to the complexity of our social reality and the fluid nature of hierarchies, there may be cases when punching up is problematic, and kicking down is (...) acceptable. Our theoretical addition to the current ethics of humor is that we propose humor should be evaluated in terms of inclusivity and exclusivity as well. In this, Charles Taylor’s concept of strong evaluation will be indispensable. (shrink)