This article examines how colonial mentalities of subjectifying the people are reinstated in postcolonial Northeast India through the media. Using the Bodos as a context of the argument, the paper studies The Assam Tribune news headlines during the 2021 Assam Legislative Assembly election. By studying both micro- and macrostructures of news headlines, using critical discourse analysis, the article argues that the media continue to reify the subjective consciousness of the population as a discourse that dominates the conflicting ground of social, (...) cultural, and political coexistence across the multi-ethnic populations. While deflecting the government’s divisive policies, the media portrays the government as the source of ‘solution’. Although the technique of governance differs from colonial to postcolonial regime, the objective to constantly subjectify the multi-ethnic population within their realm of subjective consciousness for the purpose of governance remains the same. (shrink)