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  1. Metaphors of cancer in scientific popularization articles in the British press.Julia T. Williams Camus - 2009 - Discourse Studies 11 (4):465-495.
    Metaphor is a significant tool in the recontextualization of specialized knowledge in popularizations transmitted through the mass media. This study explores metaphor in popularizations of scientific articles on cancer in the English press. Metaphors used for cancer and cancer research were identified and analysed in a corpus of 37 articles from The Guardian. Special attention was paid to the aspects emphasized and de-emphasized as they can have potential ideological implications. Fifteen conceptual metaphors were identified in the corpus, ranging from the (...)
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