This paper defends the persistence of the subjective or self-intimating dimension of experience in non-ordinary and pathological states of consciousness such as non-dual awareness, full absorption, drug-induced ego dissolution, and the minimal conscious state. In considering whether non-ordinary and pathological conscious states display any subjective features, we confront a dilemma. Either they do, in which case there needs to be some way of accounting for these features in phenomenal terms, or they do not, in which case there is nothing it (...) is like to be in them. But the dilemma only arises if we assume that opacity rather than phenomenality is a pervasive feature of these non-ordinary states. However, non-ordinary conscious states are deemed phenomenally opaque only by overly restrictive standards of conceivability that: (i) fail to account for the variety of nonordinary and pathological experience in non-arbitrary ways; (ii) sidestep the problem of the attribution and location of mental content (given intelligibility requirements for experience) or relegate them to illusory constructs; (iii) assume an unproblematic appeal to testimonial evidence. I discuss some cases from contemplative traditions and psychopathology and offer some plausible alternative explanations. (shrink)