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  1. The Demise of a Rising Social Enterprise for Persons With Disabilities: The Ethics and the Uncertainty of Pure Effectual Logic When Scaling Up.Bruce Martin, Lucia Walsh, Andrew Keating & Susi Geiger - 2023 - Journal of Business Ethics 191 (1):107-130.
    How does a social enterprise pursue its ethical mandate of social impact growth while navigating the perils of the most vulnerable stage in a venture’s life—scaling up? We observe a small inclusivity social enterprise attempting to scale up rapidly to create equality for people with disabilities throughout the world. Our embedded, ethnographic study is terminated with the venture’s unfortunate demise after their dramatic effort to scale up failed. By examining scaling decision-making and conflicts around creation reasoning longitudinally, our study identifies (...)
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  • The Ethics of Freedom in Consumption: An Ethnographic Account of the Social Dimensions of Supermarket Shopping for Moroccan Women.Delphine Godefroit-Winkel & Lisa Peñaloza - 2023 - Journal of Business Ethics 189 (3):479-506.
    This research brings together insights from philosophy, political theory, and consumer research in conceptualizing and empirically examining the social dimension of negative and positive freedom in consumption. Drawing from ethnographic observations and interviews with Moroccan women regarding their shopping at the supermarket, the findings detail the roles of husbands, store employees, extended family members and friends as constrainer, protector, enabler, facilitator, indulger, and witness. The discussion explains a ‘domino effect’ in such innovative marketplaces, as these market and social actors together (...)
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