The long-term health of business ethics is suspect. In particular, there are some troubling trends within the discipline’s methodology that should be closely monitored and, in some cases, countered. Furthermore, business ethicists and management theorists should take some steps to make business ethics more robust and more relevant to actual business practice. Part 1 of this article argues that, while the dominance of the social science approach should be curtailed, relations between normative and empirical scholars need not be hostile; on (...) the contrary, there are some modest ways in which the two approaches could complement each other more than they have to date. Part 2 examines why business ethics needs more systems thinking. Part 3 explores why business ethicists in general should follow the lead of some of our colleagues who are engaging in powerful and influential research with direct and immediate practical applications. The article closes with a few modest suggestions for enhancing business ethics theorizing and provides some concrete ways for scholars to become more involved with business practitioners and business practice and to learn from the latter in ways that can productively feed research streams. (shrink)