A core feature of Kant’s Critical account of moral motivation is that pure reason can be practical by itself. I argue that Kant developed this view in the 1770s concerning the principium diiudicationis and principium executionis. These principles indicate the normative and performative aspects of moral motivation. I demonstrate that cognition of the normative principle effects the moral incentive. So, the hallmark of Kant’s Critical account of motivation was contained in his pre-Critical view. This interpretation resolves a controversy about Kant’s (...) apparent eudaimonism in the first Critique and shows that he developed his account of moral autonomy in the 1770s. (shrink)