Switch to: References

Add citations

You must login to add citations.
  1. Coercive, mimetic and normative: Interdiscursivity in Malaysian CSR reports.Kumaran Rajandran - 2018 - Discourse and Communication 12 (4):424-444.
    Malaysian corporations have to disclose corporate social responsibility, and a typical genre for disclosure is CSR reports. These reports incorporate other discourses which indicate the presence of interdiscursivity. The article examines interdiscursivity in Malaysian CSR reports. It selects the CSR reports of 10 major corporations and pursues an interdiscursive analysis which involves four sequential stages. CSR reports contain discourses of public relations, sustainability, strategic management, compliance and financial accounting. Although the discourses are often multisemiotic, language maintains primacy in content, while (...)
    Download  
     
    Export citation  
     
    Bookmark   1 citation  
  • The impact of marketization on higher education genres — the international student prospectus as a case in point.Inger Askehave - 2007 - Discourse Studies 9 (6):723-742.
    This article is a contribution to the existing debate about the marketization of higher education and offers a detailed study of the way the practices of marketization manifest themselves at the level of discourse in higher education. Taking its point of departure in Critical Discourse Analysis and using a text-driven procedure for genre analysis, the article describes and analyses the international student prospectus as an instance of a highly promotional genre which clearly reflects the values and forces of the free (...)
    Download  
     
    Export citation  
     
    Bookmark   12 citations