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  1. Figurative language and persuasion in CPG sermons: The Example of a Gĩkũyũ televangelist.Helga Schröder & Bernard G. Njuguna - 2022 - Lodz Papers in Pragmatics 18 (1):151-173.
    As a part of religious discourse, Christian sermons are a “…persuasive discourse par excellence”. This is more pronounced in the Christian Prosperity Gospel, a system of thought and belief in which preachers The word preacher and speaker are used interchangeably in this paper. attempt to convince audiences to donate to their churches with the expectation that God will reward them with health and wealth. Previous research shows that the use of metaphors and metonymies pervade CPG sermons but an explanation on (...)
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  • Media framing of the Macedonia name change issue: The use of fear-inducing language strategies.Zorica Trajkova - 2020 - Lodz Papers in Pragmatics 16 (2):265-284.
    It is considered a huge socio-political step for a country to change its name, especially under pressure imposed by another country. In January 2019, Macedonia officially became the Republic of North Macedonia after a three-decade long dispute with its neighbouring country Greece. Macedonian citizens have long suffered the consequences of this dispute and have often expressed their dissatisfaction on the social media. However, the media played a crucial role in shaping their opinions regarding this situation.This paper attempts to present how (...)
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