This article explores the recently emerging area of ecolinguistics as a form of critical discourse study. While ecolinguistics tends to use the same forms of linguistic analysis as traditional critical discourse studies, the normative framework it operates in considers relationships of humans not just with other humans but also with the larger ecological systems that all life depends on. Ecolinguistics analyses discourses from consumerism to nature poetry, critiquing those which encourage ecologically destructive behaviour and seeking out those which encourage relationships (...) of respect and care for the natural world. The expanded context of ecolinguistics complicates power relations between oppressor and oppressed since it considers impacts on non-human subjects and future generations not yet born, necessitating both theoretical development of CDS and an application of an ecologically based normative framework for judging discourses against. (shrink)