Current work on first-person thought takes its distinctive feature to be epistemological. First-person thinking is non-observational and immune to errors to which other varieties of thought about us are open. In contrast, the nineteenth century philosopher Hermann Lotze (1817-81) put the distinctive concern we have for the object of first-person thought at the center of his account. His arguments suggest that first-person thought is essentially evaluative. In this paper I will reconstruct and defend the core of Lotze’s view of self-consciousness.