The article inquires into some of the most relevant current transformations of the idea of the social in contemporary European welfare capitalism. Some crucial institutional ideas — employability and activation — of EU welfare capitalism and their connections with the new spirit of capitalism — network capitalism — are discussed. In particular, the way these ideas contribute to enacting institutional regimes of justification, framing in this a new idea of the social, is explored. The features of the latter will be (...) deepened with particular concern for two constitutive elements of European societal self-representation — individualization (as a social ideal and project) and publicness (as a fundamental characteristic of the institutional programme) — and regarding emerging paradoxes characterizing their current development. Arguments will be advanced in order to show that the currently dominant institutional regime of justification does not have a univocal, one-way fate of development, and both ties and opportunities are reconfigured. The idea of the social, even if reframed according to the social and institutional logics the article explores, is a terrain of (cultural, political, social and institutional) conflict. In this, possible counter-factual interpretations of the emerging institutional devices and practices, already at work on the social stage, can be further developed and strengthened. (shrink)