This paper considers discussions of the work of Alasdair MacIntyre in management literature. It argues that management scholars who have attempted to appropriate his After Virtue as a supportive text for conventional business ethics do so only by misreading or by ignoring his other work. It shows that MacIntyre does not argue for a reformed capitalism in which individual virtue overcomes institutional vice. Rather he argues that capitalist businesses are inherently vicious and that therefore individual virtue cannot be realised within (...) them. The job of the virtuous is to resist them.2. The paper first presents an account of MacIntyre’s position on management and introduces some of the critical and supportive uses of his work in management scholarship. It focuses on two papers3 typical of the approach taken by conventional business ethicists to his work. These have attempted to deploy concepts developed by MacIntyre while denying the account of management and organisation of which they form a part. The paper provides some tentative hypotheses as to why management scholars have approached MacIntyre in this way. It argues that these attempted appropriations not only have failed but also must fail as conceptual coherence is sacrificed when the account within which those concepts make sense is denied.4. (shrink)

The influence of virtue theory is spreading to the professions. I argue that journalists and educators would do well to refrain from placing too much faith in the power of the virtues to guide working journalists. Rather than focus on the character of the journalist, we would do better to concentrate on institutional constraints on unethical conduct. I urge this position in the light of the critique of virtue ethics advanced, especially, by Gilbert Harman (1999). Harman believed that the empirical (...) findings of psychologists show that character-based approaches to ethics are useless. I suspect that this rather overstates the case. Nevertheless, special features of journalism make virtue-centered approaches especially inappropriate, and we had best turn to alternatives. (shrink)

Based on qualitative interviews with online media professionals conducted in several Spanish online newsrooms, this article explores the ethical issues that are debated by digital journalists, following the implementation of convergence and multiplatform production. Through the journalists' perceptions about the challenges of convergence and the demands of online news production, the main areas of ethical conflicts are examined. Building on Alasdair MacIntyre's theory about communities of practice, I argue that the standards and practices currently being developed in online newsrooms provide (...) a valid framework for ethical decision making. Finally, the premises for constructing online journalism ethics in these communities of practice are discussed. (shrink)

Roger Silverstone proposed media hospitality as an important element of media ethics. I agree that media hospitality can make a valuable contribution to media ethics. However, I have doubts about grounding media hospitality in what has been referred to as the “deductive abstractions and absolutist language of much media ethics theorizing” founded on Enlightenment assumptions. Despite his own reservations about Enlightenment theorizing, I propose that Silverstone's account ultimately suffers from these problems of abstraction and absolutism, as seen most clearly from (...) the vantage point of Alasdair MacIntyre's neo-Aristotelian theory of virtue ethics. (shrink)

In a series of papers Geoff Moore has applied Alasdair MacIntyre’s much cited work to generate a virtue-based business ethics. Central to this project is Moore’s argument that business falls under MacIntyre’s concept of ‘practice’. This move attempts to overcome MacIntyre’s reputation for being ‘anti-business’ while maintaining his framework for evaluating social action and replaces MacIntyre’s hostility to management with a conception of managers as institutional practitioners (craftsmen). I argue however that this move has not been justified. Given the importance (...) MacIntyre places on the protection of practices, the result is that much of Moore’s contribution is misplaced. Business cannot name a practice but business institutions certainly do house practices. The task then is to try to understand the circumstances under which practices might flourish and those under which they might founder in a business context. This is not aided by Moore’s redescription of all businesses as practices. (shrink)