This paper explores the notions of competitive and noncompetitive value and examines how they both affect meaning in life. The paper distinguishes, among other things, between engaging with competitive value and participating in a competition; between competitive value and comparative value; between competing with others and competing with oneself; and between subjective and objective aspects of both competitive and noncompetitive value. Since any competitive value is also comparative value, the paper criticizes Harry Frankfurt’s claim that comparative value is just a (...) ‘formal characteristic of the relationship between two items’, from which nothing follows about their value or desirability. The paper also argues that, overall, noncompetitive value has the advantage overcompetitive value in terms of attaining meaning in life. Reasons for this claim include that: competitive value relates less than noncompetitive value to what is meaningful in life; competitive value is harder to attain than noncompetitive value; competitive value depends more than noncompetitive value on luck and on what other people do; and competitive value is more likely to lead to stress, hypocrisy, and aggression. (shrink)