Sarah Brouillette suggests that literary studies can help de-naturalize contemporary capitalism by accounting for the rise of the pervasive vocabulary that imagines work as a form of self-exploration, self-expression, and self-realization. She discusses two manifestations of this vocabulary. One is the notion of a “creative class” branded by Richard Florida, management professor and guru consultant to government and industry. The other is the theory of “immaterial labor” assembled within autonomist Marxism. Despite their obvious differences, Brouillette demonstrates that both conceptions are (...) more symptoms than diagnoses of a now dominant tendency to fathom creativity both ahistorically — as the essence of experimentation emanating from an internal natural source — and contradictorily — as newly valuable to capitalism but romantically honorable and free. (shrink)