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  1. Emancipatory Ethical Social Media Campaigns: Fostering Relationship Harmony and Peace.Arsalan Mujahid Ghouri, Pervaiz Akhtar, Maya Vachkova, Muhammad Shahbaz, Aviral Kumar Tiwari & Dayananda Palihawadana - 2020 - Journal of Business Ethics 164 (2):287-300.
    While emancipatory ethical social media campaigns play an imperative role for fostering relationship and facilitating peace, limited research has examined the motivational response from peace-promoting viral videos. This research scrutinizes the effects of a viral video titled “Peace Anthem”: a mash-up between Pakistani and Indian national anthems, performed by famous artists and broadcasted in the wake of Independence Day in India and Pakistan. We examine the effect of listening to the anthem medley on relationship harmony using a longitudinal study design (...)
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  • Ethical Consumption and New Business Models in the Food Industry. Evidence from the Eataly Case.Roberta Sebastiani, Francesca Montagnini & Daniele Dalli - 2013 - Journal of Business Ethics 114 (3):473-488.
    Individual and collective ethical stances regarding ethical consumption and related outcomes are usually seen as both a form of concern about extant market offerings and as opportunities to develop new offerings. In this sense, demand and supply are traditionally portrayed as interacting dialectically on the basis of extant business models. In general, this perspective implicitly assumes the juxtaposition of demand side ethical stances and supply side corporate initiatives. The Eataly story describes, however, a different approach to market transformation; in this (...)
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