Previous studies offer conflicting evidence on whether face consciousness, which is a Confucian cultural value, promotes (or inhibits) the ethical aspects of fashion consumption. Building on the theory of regulatory focus and Confucian virtue ethics, we reconcile this discrepancy by conceptualising face consciousness as two distinct face regulatory foci in Confucian culture, namely, gaining mianzi and avoiding losing lian. We argue that in Confucian society, the ethics of fashion consumption are delineated by the Confucian virtues of rén, yì and lǐ. (...) However, the two face regulatory foci have a dual moderating effect on individuals’ manifestation of these virtues. On the one hand, individuals who seek to gain mianzi desire a consistent social self-image; therefore, they will proactively follow Confucian virtues to adopt ethical fashion. In contrast, individuals who primarily seek to avoid losing lian are less interested in ethical fashion. On the other hand, when the unethical consumption of fashion goods is a group norm, the mianzi-oriented group members would behave less ethically and prefer a non-ethical fashion option, but the members who intend to avoid losing lian would be more likely to support ethical fashion. Our findings reveal how traditional Confucian virtues are linked to the ethics of fashion consumption. We discuss the implications of our findings for ethical fashion production, marketing and consumption practice in a Confucian society. (shrink)

ABSTRACT To date, the American Psychological Association Ethical Standards and Code of Conduct does not include direct guidance about how psychologists should navigate social media. Given the variety of roles psychologists can choose to engage on social media, it is imperative that guidelines are established. These guidelines should consider the multidimensionality that exists as psychologists may choose to present on social media through a personal presence, a business presence, and/or even an influencer/content creator presence. Specific ethical considerations and recommendations are (...) provided. (shrink)

Previous studies offer conflicting evidence on whether face consciousness, which is a Confucian cultural value, promotes (or inhibits) the ethical aspects of fashion consumption. Building on the theory of regulatory focus and Confucian virtue ethics, we reconcile this discrepancy by conceptualising face consciousness as two distinct face regulatory foci in Confucian culture, namely, gaining _mianzi_ and avoiding losing _lian_. We argue that in Confucian society, the ethics of fashion consumption are delineated by the Confucian virtues of _rén_, _yì_ and _lǐ_. (...) However, the two face regulatory foci have a dual moderating effect on individuals’ manifestation of these virtues. On the one hand, individuals who seek to gain _mianzi_ desire a consistent social self-image; therefore, they will proactively follow Confucian virtues to adopt ethical fashion. In contrast, individuals who primarily seek to avoid losing _lian_ are less interested in ethical fashion. On the other hand, when the unethical consumption of fashion goods is a group norm, the _mianzi_-oriented group members would behave less ethically and prefer a non-ethical fashion option, but the members who intend to avoid losing _lian_ would be more likely to support ethical fashion. Our findings reveal how traditional Confucian virtues are linked to the ethics of fashion consumption. We discuss the implications of our findings for ethical fashion production, marketing and consumption practice in a Confucian society. (shrink)