MacIntyre’s distinctive version of practice theory has already influenced strategy as practice research but his approach has further relevance to the field. The MacIntyrean approach further focuses attention on joint production as an organization-wide practice that potentially encompasses and integrates sub-organizational practices. It also highlights the way that ordinary organization members engage in modes of praxis in order to integrate productive practices in the service of morally salient, organizational goals, facilitating collaboration and long-term value creation, illustrating how participation in joint (...) production shapes members’ identities beyond that derived from sub-organizational, productive practices. As such, this approach offers new insights into the nature of the praxis, practices, and practitioners that shape processes of strategizing within organizations., This approach also furthers the integration of the practical and critical strands of strategy as practice research and provides insights into the way it can be integrated with other research in strategy. (shrink)