In a Jewish context, it seems, it is a naïve consensus view that in praying liturgically one aims to express to God, in the manner of ordinary, interpersonal conversation, those thoughts stated by the text. But on this ordinary conversation model (OCM), a problem of insincerity arises when, as commonly happens, the text states a claim the practitioner does not believe. The idea of redeeming one's prayer by reinterpretation is, I argue, incompatible with OCM. Another strategy, which finds some encouragement (...) in Jewish tradition, is to try inducing the missing belief. I further argue, however, that for one's expression of a belief to be proper, in the sense of being authentic, this belief must be corroborated by the evolving, diachronically largely‐coherent understanding distinctive of one's person—a requirement which an induced, otherwise‐missing belief cannot fulfill. This, I suggest, provides some reason to seek a model of liturgical prayer different from OCM. (shrink)