This paper introduces a new form of virtue ethics—patient-centered virtue ethics—and argues that it is better placed to compete with Contractualism, Kantianism, and Utilitarianism, than existing agent and target-focused forms of virtue ethics. The opening part of the paper draws on T.M. Scanlon’s methodological insights to clarify what a theory of narrow morality should aim to accomplish, and the remaining parts argue that while familiar agent and target-focused forms of virtue ethics fail to meet those criteria, patient-centered forms promise to (...) do better. In addition, the paper rebuffs some prominent objections to virtue ethics that don’t adequately take into account the distinction between giving an account of the nature and importance of moral rightness and wrongness and giving an account of what makes acts right and wrong. (shrink)